Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
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Less wasteful media buying: With this technology ad inventory is bought on an impression Lager through a Sortiment of variables which makes targeting very focused. An advertiser does not have to buy ad inventory hinein bulk and risk wasting money on untargeted or irrelevant website visitors.
On the other side of the process, the advertisers use DSPs to manage their Absatzwirtschaft campaigns by connecting with and purchasing ads on Ad Exchanges.
Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers rein order to advertise and promote their products or services to target audience.
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Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases rein value for publishers, helping them to clear inventory faster.
and specify the creative to Beryllium placed for ad opportunities sent hinein the request. The following scenario is one possible interaction between a bidder
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Bei der Entwicklungsprozess von Werbung geht es nicht lediglich darum, entsprechend die Anzeigen aussehen oder wo sie erscheinen, sondern selbst darum, hinsichtlich sie erstellt und verkauft werden, außerdem blickt man darauf, in bezug auf ihre Tätigkeit gemessen wird.
Data: Advertisers need to check the number of audience segments available for targeting and how wide the platform’s reach is rein audiences that are Wesentlich to them.
Endbenutzer Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the Endanwender, such as location, device Durchschuss, and browsing history.
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.